When should you consider Cross-Cultural Training?
When you hire experts from abroad or if they work for you already and don't seem to develop their full potential, consider giving them training in dealing with their new environment. Even more important, if you are about to send one or more of your managers to your foreign subsidiary to raise productivity or reorganize for other reasons, be sure they receive training in the delicate task of managing employees of a different culture.

Whoever it is, have them attend an interactive workshop in which they learn to understand their new environment quickly by experiencing disorienting differences and practicing effective behavior rather than hearing about them in seminars.

Experience shows that a large part of expatriate jobs are prematurely terminated because of cross-cultural misunderstandings and conflicts resulting in substantial financial loss to companies.

What should you do?
Best is to call us up and discuss your particular situation with us. Our cross-cultural training is based on experiential workshops in which we mix people of different cultures as much as possible. The intensity of group dynamics, the opportunity to risk behavior that might otherwise be damaging and the feedback in a trusted environment, all work to accelerate a person’s assimilation in another culture enormously. The difference in the results to seminars is as stunning as the difference between learning a language tediously in school and swiftly picking it up when you immerse yourself in the environment of the other language.

What will be the results?
Our goals are ambitious. We send participants of our workshops on a road where more and more they experience the other culture not so much as foreign than as characterized by different sets of signals. They learn to use these signals to convey the universal messages of personal relationships and bonds, leadership, attitudes and moods.

We want to enable the participants eventually to continue to live their lives in the other culture as they are used to. Their relationships with other people will then again be determined by individual difference in people rather then cultural ones.